By definition the word genuine means: free from pretense, affectation, or hypocrisy; sincere: a genuine person. (here) Usually it is used to describe some thing that is, “the real deal”, but it can also be used to describe our interaction with people. Genuinely care about someone, genuinely listen to someone or be genuine. But how do you do that, and why should you?
Why? Well because people are less interested in people who they feel is pretending to be something other they what they are. The, “they feel” is obviously important because it is something that you can’t control… so get over it, you will never be able to control the feelings of someone else. 97% of the time when someone “feels” like another person is not being genuine, they are right… and even if they aren’t right, they still feel that way and there is nothing you can do about it. Whether you want people to like you or not, being genuine helps you to realize who you really are, which will intern benefit you as an individual. From a business perspective, being genuine is becoming the ONLY way to communicate with your customers… Gary Vaynerchuk said, (roughly)… “our BS meter is higher then it has ever been”. Here is a great video with Gary where is talks about it for the first 2 minutes.
How? Be yourself… even if yourself is not the most likable person. Two scenario:
A… Sales rep faking who they are… and doing a good job at it, actually convincing the customer.
B… Sale rep being genuine, not the most likable but just being them self.
In A, the customer actually doesn’t like the person that the sales rep is faking… but not only that, they feel like the they are getting Shmoozed.
In B, the customer doesn’t like the person that the sale rep is… but at least feels like that person is being genuine and appreciates that… so B, lets the business.
Don’t believe me? The guy that I get all my loans from is named Eric… he’s from Brooklyn, drives an Escalade, wheres a gold chain and met me for the first time in a Kmart parking lot to get all my financial information. I will never go to anyone else, why? because he calls me from the emergency room where i can hear his screaming kid in the back ground, and because he wears a gold chain. He is genuine! I don’t even like people that wear gold chairs and drive Escalades… BUT i like people that are genuine.
I have ranked on far longer then i intended… all i am saying is to be you. Whether people like you or not doesn’t matter if you like yourself.